The general watch market is like a science fiction novel right now. Absolutely crazy. I’m good with my high-end watches but am enjoying filling the gaps with some more casual options. Hodinkee has done a good job with these offerings. I pulled the trigger on the Swatch Sistem51 (with the California dial) and absolutely love it.
The John Mayer ‘Talking Watches’ video from 2013 put Hodinkee on the map. It was a cool interview with someone untouchable talking about a denominator for a lot of guys – watches. Mayer’s collection is outstanding – I like that he plays the Dead & Co tour wearing a quarter-million-dollar watch. Cheeky.
This is a GREAT casual watch, especially in the warmer months. While I was skeptical of the off-white colorway, it works well. It’s a futuristic skin on a classic digital watch. Mrs. RCS has informed me that she plans on stealing this. A lot. Whatever.
Glad to have it in the rotation.