Social Primer x Brooks Brothers Tailgate Tour in Atlanta

The Social Primer x Brooks Brothers Tailgate Tour’s Atlanta stop was held at the Lenox Square Brooks Brothers store last Thursday evening.  What a party – even though Cooper had to call in sick.  The Tams kept it going with some shag music, and we all had a chance to see the great collaborations between BB and SP – as well as the recent release of the Tailgate Blazer.  On a limited run, the Tailgate Blazer has the trimmer Fitzgerald cut, and is lined with an outstanding hunt scene design from WM Lamb.  I hear a 42 Regular calling my name…  WM Lamb is the artist who designed the lining – absolutely outstanding.

The Atlanta bloggers represented – Back Down SouthA Trip Down SouthSouthern Gent GiftsLife Below the LineThe Trot Line, and yours truly all made an appearance to support the event.

The Social Primer for Brooks Brothers Bow Tie Collection

The inside of the Tailgate Blazer – from WM Lamb.  Here is some history on the print and Social Primer came together… (image courtesy of Back Down South)


(L-R) Mark & Caroline Fontenot (, Trip Reed (, & William Lamb ( – the artist, and a seriously cool dude.

The Place

The Blazers

The Shell Cordovan

The Shades

The key fobs, and a long-distance high five

It was great to meet and speak with everyone – there was some great company there.  A special thanks to Brooks Brothers for throwing a great party…  Cheers!



  1. 11/14/2011 / 12:08 PM

    I fell asleep in that picture.

  2. 11/14/2011 / 1:35 PM

    Thanks RCS,
    Great photos and I heard it was a great time for all. Thanks for all of your support. I hate to have missed it. Worst-case scenario: coming down with a 24 hour bug the night before your big event. Life. It goes on without you. Oh, well. There’s always next time. Until then,

  3. 11/14/2011 / 2:11 PM

    Looks like you all had a wonderful time! xx

  4. 11/14/2011 / 2:53 PM

    I recognize a couple folks (Jennifer, 5th photo down) and William (7th photo down) from my days in Tallahassee. Small world.

  5. Josh B
    11/14/2011 / 11:43 PM

    Did the guy in the red and white tie not get the memo?

  6. diana
    10/13/2020 / 8:20 PM

    is there a way to get a bow tie from this collection still

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