My Take: The State of Masters Merch

  I’m honestly torn writing this. The Masters is an event I hold near and dear — as I know many of you do. Every April, it reminds us what sports can be when done right: Golf at the most historic and mystical course in the United States. Unrivaled history.…

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2026 Goals: Quarterly Report (Q1)

In keeping with transparency, let’s do a quick check-up on the status of the 2026 goals. As I said when I released these earlier this year, the 2026 focus isn’t a dramatic reset.  It’s more of a continuation of my 2025 goals. A maturation of them. These are less about…

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Rundown: Spring Shoes

With the Masters come and gone, Spring has officially kicked off here in the South.  The pollen is still here, but on its way out.  The temperatures are rising, but the humidity hasn’t made it yet.  Our outfits are going to get a bit lighter, but still plenty of layers. …

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2026 Masters Parting Thoughts

WHEW…what a week.  Golf fans were treated to absolutely perfect conditions at Augusta National, the home of the greatest sporting event on the planet.  Coming in to Sunday, there were so many storylines – who could catch Rory?  How will the Greens roll?  Can Justin pull it off?  What we…

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