Social Primer Spring 2015

So Spring is in the air. It’s supposed to hit 70 degrees here in Atlanta next week, which is an excellent departure from the 20s and 30s over the last few weeks.  True to form, a few snowflakes clears out every Kroger and shuts down the city for those horrific 24-36 hours until we are rid of that hellish quarter inch of snow.

But the breath of fresh air that is Spring is getting very close…I hope you golfers are doing push ups and stretching, and I hope you ladies are picking out bikinis…

One of the best parts of Spring is the new growth on the trees, in the lawns, and in the flower beds.  The rebirth of Mother Nature’s beauty is a welcome sight.  That’s exactly what I thought about when I saw my dear friend Cooper’s new Spring line of ties.

The good folks at Social Primer are good friends of ours, and they continue to amaze us every season with their playful designs that are full of Charleston soul.  This season does not disappoint.  The bright checks, the florals, the paisley, the seersucker, ad the gator(!) help reminisce about the upcoming warm weather:


It’s hard to pick a favorite, right?  Get over to Social Primer’s website and get on it, folks.  Whether you are getting ready for Easter Sunday, the Carolina Cup, a formal, or a Spring wedding, you can’t go wrong with one (or two) of these.  Pair it with a khaki suit or a Seersucker sport coat and you are set to jet.  The biggest problem you’ll face is to go bow or to go long.  Either way, it’s a win-win.



  1. HerschelWalker80
    02/25/2015 / 9:10 PM

    I am sorry, but these are heinous and scream “hey, look at me.”

  2. Christopher J
    02/26/2015 / 4:48 PM

    How much did you get paid for this?

  3. Mick
    03/01/2015 / 5:11 PM

    Neo-prep has to be done. Someone must capitalize and this group got to the tie sector quasi-first, I’d argue that Tommy Hilfiger was dabbling with these designs 15 years ago. Brooks has to offer neo-prep or they go. Without neo-prep Dockers loses cash and so do all the other big houses like JC Penny who are doing the short collar OCBDs and such. This cottage economy is good for us all but I doubt will last. I don’t see the soul in these offerings, as they are market driven novelties.

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