The ladies at Southern Proper are wonderful. They continue to redefine the Southern young man’s style. They are leaders in this niche, and have maintained this perch for years. We here at Red Clay Soul are lucky enough to call them friends.
Their Fall 2014 lookbook is absolutely outstanding. It harkens back to that late-90’s Fraternity life that quite a few of us experienced, and is continually being re-lived today. Consider us thoroughly impressed:
I still remember first hearing about them in 2007, I couldn’t even order from the website but I was able to get a t-shirt from an online retailer. Great site and great products, glad to see they are doing so well.
How is late 90’s frat style any different than today?
I can sum up the difference in two words: trimmer fit.