Ahh, Southern Proper. A breath of fresh air every Spring. They’ve been at it for more than twelve years now. They started the ‘Southern’ trend, and proved that it was just the opposite. They have done such a good job of sticking to their roots and principles. They are a very disciplined brand, and it’s appreciated from us loyal customers.
This year’s Spring collection is a great example of what makes them who they are: good times, and good people. They don’t over complicate, or flood the ‘look book’ with a million choices. Know what you do, and do it well.
Have a look at some of my favorite pieces from the Spring collection:
This year, Southern Proper has produced a line of very high quality neckwear named ‘Gold Label’. There are quite few timeless choices that work in just about any environment. They are all named for their friends…my favorite is the Jay:
The whole collection can be found on their website. Nice work, Ladies!
It’s been a little while since I’ve looked at Southern Proper, but that oyster hat is pretty cool.