Orvis Releases the Helios 4 Fly Rods

MANCHESTER, Vt. (Feb. 7, 2024) — Orvis, the family-owned and operated outdoor retailer that pioneered the modern fly rod, announces its next generation of Helios rods. The new Helios is four times more accurate than its ground-breaking predecessor the Helios 3 (H3) and is 25 percent stronger and 10 percent…

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Sport Coat Alternatives

Have we moved on from sport coats?  I don’t think so, but I think the reimagining of ‘business casual’ and even ‘business formal’ allows us to think outside the box. The classic sport coat will never go out of style.  There will always be room in any room.  However, let’s…

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In Hand: The Quinn Chambray Workshirt from Rivay NYC

Our friends at Rivay NYC keep pumping out thoughtful and useful pieces.  Their collection is very curated and built such that almost everything works together in some shape or fashion.  Speaking of ‘fashion’, their offerings are anti-fast fashion, but rather timeless pieces that won’t go out of style (and only…

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Behind the Brand: Emerger Fly Fishing

I was tipped off to Emerger Fly Fishing by a mutual friend.  It was one of those moments when you see something and you just know you have to share it with our audience.  Based in Ft. Collins, Colorado, Emerger is run by Chris Freeman.  The company started by accident…

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