Since Fall is getting close, you are about to see a barrage brand catalogs in the form of emails, social media, and carrier pigeon announcing their new lines. It’s about time…this time of year is the sweet spot for quite a few of my favorite brands. Today we are happy to show off the good work from Drake’s. The London-based company’s lookbook features the British designer, writer and man-about-town Jason Jules and model Eshan Kali, individuals who are both noted for their style. Under the direction of Drake’s Creative Director Michael Hill, the lookbook represents the most complete collection yet; a diverse, confident and refined expression of the brand’s aesthetic.
This season for the first time, Drake’s will be offering their own British-made denim and dress trousers, allowing the brand to complete the ensemble and tell its full story.
The collection draws on Britain’s deep connection to the land and outdoors, pairing it seamlessly with Drake’s everyday wearable design philosophy. Jackets are both rustic and elegant. Ties, scarves and pocket squares focus on texture and handcraft, featuring a broad range of new designs and some reinterpreted classics. The theme of texture continues across the brand’s brushed cotton shirting and beautiful lambswool and Donegal knitwear.
Here’s what I like about Drake’s: They create a handsome, luxurious pop to a traditionally traditional look. They are a British version of Sid Mashburn. There are elements of weekend casual for 007, as well as dressier options for an RSVP’ed Saturday night party. They do such a good job of making high end menswear dressy, rustic, and Earthy. These pieces are built for every man.
See for yourself:
Visit Drakes.com to get down to business.