The New Traditionalists

The Internets is a great place.  I recently came across custom furniture maker The New Traditionalists, and was blown away.  While I’m not a big interior design guy, I do appreciate fine work, and I knew it as soon as I clicked through their site.  After exchanging a few emails, manager Scott Procops offered some information on his company:

We make sartorially inspired pieces of furniture. Classic silhouettes with contemporary details. Our design team is made up of veterans of Ralph Lauren, which certainly reflects in our furniture. For many of our upholstered goods, we are using fine fabrics typically used in menswear. Savile Row Tweeds, Shearling, Belgian Linen, Italian Leather, etc. Additionally, as everything is bespoke, the buyer can essentially make a piece their own in every way.  Think about those crazy chairs from Wm Lamb & Son.  The possibilities are endless and it can truly inspire the creative process.

The idea behind the aesthetic of the New Traditionalists is one that is vaguely familiar, yet new and unique. The silhouettes are all classic, however the details and touches are contemporary and often fashion inspired. Brady brings his appreciation for fashion and menswear to his designs and often employs details and fabrics reserved for clothing (a d-ring buckle, a tooth closure, pin stripes, shearling, glenplaid and houndstooth, baseball stitching, corduroy and suede, etc.) Additionally, many of the pieces are inspired by certain things or places including the seat of a vintage Porsche 911 and the brogueing on an Alden Wingtip.  We have recently partnered with century old Savile Row textile maker, Holland & Sherry, and have began upholstering pieces in their beautiful fabrics.

We are truly an American brand. We own and operate our own factory in Northwestern CT, the original building is from the turn of the century. All pieces are designed in Soho, NY and built in CT. Each piece is hand made, custom tailored and made to order. This is not furniture that is being shipped to you after sitting in a warehouse for months. When you pick out a piece, it is made for you from scratch using hardwood from the Northeast and Mid Atlantic, picked specifically based on grain.

Here is a run down of our company history. Philip Erdoes, an venture capitalist from Oklahoma, linked up with childhood friend Brady Wilcox (an architect by training, who worked in fashion retail store design for a number a years) and decided to start making furniture. Brady’s resume included Ralph Lauren, John Varvatos and Donna Karan. Brady recruited friend David Harris from RL, and Philip brought on our CFO Rebby Gregg. Those were the 4 founding partners. Their designs began with children’s furniture, a company called ducduc, and eventually they delved into pieces for the rest of the home. ducduc still exists as a sister company and is made in the same factory and designed by the same people.

In addition to having our pieces in the Holland & Sherry locations, we also have tables at Hickey Freeman’s flagship store in Midtown Manhattan as well as a chair in the Christian Louboutin Men’s store in the Meatpacking district.

Additionally, everything that we make is completely customizable. From dimension to wood finish to fabric to hardware, every piece you can truly make your own. Our partnership with H & S gives our customers the opportunity to pick from their extensive library of fabrics. If you can envision something a certain way, we can make it happen.


Their pieces are really works of art.  Beyond this Charleston-inspired gun cabinet, check out these pieces:

Bar Cart – look familiar?



  1. will
    04/29/2013 / 10:05 AM


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Close Me
Looking for Something?
Post Categories: