Over Under Clothing is a great up and coming clothier out of Jacksonville, FL that deserves some attention. They are doing it the right way – ‘preserving the sporting lifestyle’, making all of their products in the USA, and focusing on support of Labrador retriever rescues and worthwhile outdoor preservation societies. Owner Bryan Horn was nice enough to give us some insight into what makes Over Under tick:
What inspired you to start Over Under?
I have always had a love for tradition.
I grew up with a closet that hung a Navy Blazer, white and blue button downs and few pair of khaki pants, a seersucker suit and some Brooks Brother’s stripped ties along with a couple pair of penny loafers and black and brown belts. Some might say boring, but I love the classics.
After working at George Gibsons in Athens, GA and learning about the business, then being frustrated with the down turn in the commercial construction industry, seeing the success Southern Tide was having with their brand and being inspired by similar start-up stories like Vineyard Vines, Southern Proper and Ralph Lauren, it was in January of 2008 that the idea of Over Under Clothing was born. I was on the roof of 2 yr Commercial construction project that was pretty much my “baby” and I was dealing with your usual design issues and about to pull my hair out when I thought to myself, “there has to be a better way to make a living!” What is it that you really love Bryan? What do you want to do? It was that very moment that I looked down and in the back of my truck was Lottie Grace, my 1 yr old Chocolate Lab standing in the most beautiful broadside pose. The one you now see on our logo. I got down from the roof, went to my Construction office and drew hew profile on a Napkin and immediately started researching American Polo shirt manufactures that very afternoon.
You are a big ‘Made in the US’ guy – why is that important to you?
I believe this country was built on ingenuity and greatness that can still be found today if we just wake up and begin to realize what outsourcing all of products to overseas manufactures is really doing to us a whole.
I have past family members that were in the US. Army and at one point as a Senior in College during the turmoil of 911, I thought long and hard about enrolling in Officer Candidate School, so I have always had a love for the Red, White and Blue. While Christmas was and still is huge in my family, the 4th of July was almost just as big. I love this country and everything it represents, but I feel we have lost a real sense of who we are and what the ideals this country was built on. By making all of our products in the USA, I know we are affecting numerous businesses and not only keeping jobs on our soil, but helping create them. I believe it is my duty as American citizen, and small business owner to help my country and others in every way possible.
With that being said, I have found that the quality of goods we can make, the personal relationships we can develop with our manufacturing partners and the jobs we can help create are reason enough that Over Under Clothing is and will always be MADE IN THE USA!
What is your shotgun of choice?
I recently bought a Ruger Red Label Over Under Shotgun (Made In USA which they sadly just quit making). I have only shot it a handful of times, and I love it! This gun has some nice engraving, it is well balanced and made in the USA. I probably won’t shoot it again because I have decided (once we finally get our Polo’s ready) to do a promotion with the 12 GA Ruger Over Under Shotgun and let every polo purchase (online and in retail stores become registered for a chance to win the nicely engraved American firearm. I have a myriad of shotguns as I have always loved collecting various firearms in this category and one brand that doesn’t get much credit in the “beauty” or “fine firearm” category, but in my opinion and experience performs flawlessly in tough conditions while out in the field are Mossberg shotguns. Mossberg’s have and hopefully will always be American Made.
Our very own Marines currently use them for all kinds missions, so I figure if they are good enough for our servicemen in life and death situations….they should be good enough for me to throw in a duck boat and bag a limit of mallards. Coincidentally, I will say my first Mossberg was actually won at a Duck’s Unlimited banquet when I was a kid. My first ever shot with a shotgun was taken from my fathers old .410 Ga Winchester Model 42 that was bought by his father at a Sears and Robuck in Montgomery, Alabama in 1959. After that I received a hand me down Ithaca 20 Ga pump from my uncle, and next up for me was the ever popular Remington 1100 automatic. After much desire and salivating, I finally got an older used “Olin” (owned by Winchester) Over & Under shotgun in my teenage years after cutting quite a few lawns and saving for what seemed like years. You asked which was my favorite, but I guess they all have a special place in my heart, because each one has a specific memory attached to it. My first dove, duck or turkey was taken with those above mentioned guns and many times it may have just been shooting skeet with my dad, older brother and family friends, but one thing that all of those guns have in common is that they were all made by american workers, out of raw materials that came from our own natural resources. So I guess to answer your question, my shotgun of choice is one that when you look at the barrel and read that stamping……it reads “MADE IN U.S.A”
Tell me about your lab, Lottie Grace
My Chocolate Lab is by far (other than my faith and my wife) the most important thing in my life….and she rivals the above mentioned closer than some might believe. With that being said. I grew up with dogs, but didn’t grow up with labs. I was always around them and my neighbors had a White Lab named Destin that I looked after quite a bit as they traveled extensively, so I knew and loved the breed at an early age.
Lottie Grace was originally picked out by myself because I was tired of loosing ducks. I duck hunt frequently and I was raised that you always eat what you shoot. Many cold, very early mornings, I spent countless hours pursuing migratory birds and wood ducks in the coastal marshes and Georgia swaps. In the southeast we don’t have the best duck hunting, so when you spend countless hours in the marsh and more money than any sane person should on equipment and gear……and then you only shoot a 2-3 birds (if it’s a good day)……only to spend hours looking for a downed or wounded duck, the amount of frustration one experiences will cause them to look for a trainable retriever very quickly. Hence Lottie Grace came along. Not from any well known Kennel found in the back of a Duck’s Unlimited magazine, but from your regular everyday “salt of the earth” Alabama family man that just had one damn fine female hunting retriever and he wanted a litter of her pups. Lottie sire was no slouch either as he spent most of the season in the LA swamps where the hunting and retrieving is usually pretty steady. Nonetheless, she was still from your just your average joe, but that was just fine with me as I was ready to train her! She was the fattest, lightest colored pup in the bunch and every photo I received from the family that owned Lottie’s mama (Dixie) showed Lottie (or “Latte” as they called her) with something in her mouth, so I knew she was already retrieving at just 6 weeks!
I spent every morning before work and every evening after work in my neighborhood park near San Marco in Jacksonville, Florida with a check cord, training pistol, duck calls, wading boots and plenty of bumpers for little Lottie to retrieve. I got plenty of stares from the neighbors, as they weren’t at all use to seeing this type of behavior and hearing blank pistol shots in a residential neighborhood, but I really didn’t care what they thought as I was on a mission to train my new hunting buddy! Lottie was an amazing pup. She spent the first 2 weeks of her life traveling with me from destination to destination and actually made her first retrieve on a green winged teal at the extremely early age of 14 weeks in Lake Okeechobee, FL. Most people would tell you I’m lying about that feat, but I watched unfold before my very eyes. Anyway, her training was somewhat easy compared to some stories I hear, but I ways tried to make it fun, and remember that she is pet 1st and working dog 2nd. I took her everywhere….to work, to restaurants, on every trip, and she would probably hang out with humans versus other dogs because she thinks she is any bipeds equal.
At 8 months of age Lottie got a 8 yr old Chocolate rescue named Hayden, and she was a little jealous at first but quickly bonded with “Miss. Hayden” as we called her. Having an older dog around helped Lottie mature and develop not to mention have another companion around while my wife and both worked full time.
Lottie has been a part of my engagement to my wife, a part of almost every outdoor excursion I have been on whether it was doves, deer, ducks, turkeys or fishing trips. She has been to countless tailgates for UGA and Auburn football games, and anyone that knows my wife and I knows that if you see the two of us you will probably see an 87 lb Chocolate lab that we think hung the moon, heeling by our side on a new Over Under “Huntington leash.”
Lottie is an extremely strong swimmer that would probably rather live in water than on land, has a very calm disposition in the house and around people, but when you show her a shotgun and a bag of decoy’s and you ask “you wanna go hunting?” She is all ears, ready to load up in the truck and make her master proud. There is nothing in this world she would rather do than please me with a few long, cold retrieves on a hard to find Mallard, Woody or Pintail and then come home to curl up on the couch with my wife and take a much needed nap!
What’s coming from Over Under?
More dog products are also on the horizon, as many people have requested some nylon and ribbon style collars that are water friendly. Ideally, we want to grow into a brand that offers polos, button downs, khaki pants, etc as well as even more top quality specialty sporting dog products. We have numerous ideas and desires for new products as you can tell, but slow growth has been our plan from the start to ensure top quality of our products and to be able to supply the demand to our customers. With that being said, what you will be seeing immediately from Over Under Clothing are our much anticipated Hill-Top Hat Labrador Hats and Tour Visor, as well as our Signature Logo Sportsman’s Cap in a new camouflage pattern.
Like what you see? Then how about a Over Under giveaway? The winner gets a prize pack which includes a Beach and Boat tote, a t-shirt of your choice, a handfull of koozies, some chums, and stickers.
Leave a comment to this post to enter. For additional entries:
- +1 (2 Total) ‘Like’ Over Under Clothing on Facebook
- +1 (3 Total) ‘Like’ Red Clay Soul on Facebook
- +1 (4 Total) ‘Follow’ Over Under Clothing on Twitter
- +1 (5 Total) ’Follow’ Red Clay Soul on Twitter
- +1 (6 Total) Tweet the following about the giveaway ‘I love Guns, Labs, and the USA, so I entered the @Over_Under_Co X @redclaysoul prize pack Giveaway. Click to enter: http://bit.ly/Mw3d4T’
The giveaway is going to run through Sunday night, and we’ll announce the winner on Monday around lunchtime.
Good Luck!
Special thanks to Over Under Clothing for offering the prize pack for the giveaway
Love your stuff, but Roll Tide!
never can have enough koozies
Your comments about your chocolate lab could not be more spot on. I have a 4 year old and she is definitely abundantly special. Thanks for letting us get to know you as your brand better!
George Gibson’s makes every man better
looks good to me!
Count me in.
Nice work, I wish you much success!!
Excellent looking stuff.
Awesome looking stuff!
Looks great, thanks!!
Love it! Everything looks fantastic 🙂
awesome stuff! look forward to seeing what you have to offer.
Love their story!
I like that it’s made in the U.S.!
Love this new stuff!
Friends with both on FB already.
Cool stuff!
Good stuff!
Looks like great stuff! Hope I win!
Great q&a with a great company. Sign me up.
Great%20q%26a%20with%20a%20great%20company.%20Sign%20me%20up.%20
I Love OVER UNDER!! Pick ME!
Great looking stuff!
I already own 1 shirt, love it!
good story to identify the brand
Glad to read that a lab was such an integral part of his family and the his brand. Labs are such an traditional and important part of the southern culture.
Definitely some tight stuff
Awesome
Best post in a long time. With the explosion of Southern themed brands, this one looks like a standout that will be around for a long time to come. Strong work.
I love that all of their products are and forever will be made in the United States! God Bless America!!
I love how everything is made in the U.S. and how you guys stress the importance of being Made in the U.S. Products.
I love how everything is made in the U.S. and how you guys stress the importance of buying Made in the U.S. Products.
I love how everything is made in the U.S. and how you guys stress the importance of buying Made in the U.S. Products. .
Gorgeous pooch!
Great looking products. USA!
Love your products, excited to see what else is coming!
looks great
Stuff looks great, can’t wait to buy some
3 points please! Love the stuff!
I was just looking for a good southern clothing company that actually makes their products…in the USA! I’m defiantly gonna get something from over under for me and my dog.
USA!
Great looking stuff!
Awesome products! Recently placed am order and very pleased!
What a great read! 🙂 LOVE the Koozies!
Sounds like a great company, count me in for 3 entries!
Over Under is great stuff, and you have to love that it comes out of Jacksonville.
Congratulations… I admire your commitment to our great country… as a former service member I’ll support an american made product over a forign manufactured product any day. I also envy your story, I say everyday theres got to be a better way and something I can do that revolves around the things I love. I’m inspired to find my “Over Under.”
Looks like a great product. I’ll be investing for sure!
Great to see “made in the USA”.
I love the boat shirt in the picture.
I love the boat shirt in the last picture. Made in the USA is a bonus, too.
Nice!
Great stuff.
I love the authenticity of the brand and would love to win the prize pack.
Lottie Grace is a beautiful lab! I love your stuff and I will be happy to rep it on UA’s campus!
Nice goodies.
Support your local entrepreneur!
Great looking stuff. Look forward to more!
Love it! What a great company!
What a great company!!
Over Under Clothing looks good and is made in America and that is definitely alright with me!
Great looking company for the sporting man….
It’s great to see some awesome Made In America products out there! Keep up the good work
Thanks to Jay and Red Clay Soul for giving everyone an inside look at our company! We are so appreciative of all the kind words and excitement that we see in y’alls comments! It is truly our heart’s desire to continue this little “American dream” of ours for years to come. We hope to bring you many more quality MADE IN USA products as well as change the fate of dog’s in need while “Preserving The Sporting Lifestyle” we know and love, so that future generations can enjoy the beauty and adventure that was created for us all!
Sincerely,
Bryan D. Horn
LOVE MADE IN THE U S A !!! thank you
good stuff man. love the belt
Awesome wallet and shirts!
Love the commitment to tradition, love the company, and love the dog. I have never immediately been drawn to a brand as I was with this one. I shoot a Browning Citori over under and love it. I’ll never sell it and hope to give it to my son one day. Hopefully it will make it his son and beyond.
Love what I have bought so far and looking forward to all the future products. Most of all I love that it is all made here at home in the USA!
Some fantastic looking products. 3 black labs in I am perhaps not surprisingly fond of the line’s motif! I’m definitely going to have to pick up one of the o/u collars … keep up the great work.
Great stuff!
Awesome American made products!
Made in America, by Americans, in the American spirit. Nuffield, said. I love the ideology and simplicity.
Winning this giveaway would make my… life! I love Over Under Clothing but I’m just a poor college student. I’m putting my positive vibes into the frat universe to win this!
Keep up the good work
Love it!
I love the USA and Over Under and Red Clay Soul!
Great looking clothing! Great looking Lab!
Good stuff! Thanks for sharing.
can always go for some free stuff
Love 🙂
PICK ME!!
LOVE LOVE LOVE Over and Under. And the fact that they support labs makes me LOVE them even more!
Dogs are family! Love this company’s “give-back philosophy,” too, on top of loving the All-American-made goods. Liked all on Facebook. Hope to win the pack!
Met u several times I have the ugly bird dog named Gucci your cloths and stuff is sick. Never give up what you got
Great products! Love the quality. Can’t wait for new items to be added!
Look forward to you posts daily….love,love,love the poppy pix!
I love the Over Under Clothing brand! It was love at first sight in M. Dumas in Charleston
Your story almost identically matches Roxy ( my 9 yo chocolat lab), Julie ( my wife), and My story; except for me just graduating high school when I got her and being from Missouri. She was a puppy my parents gave me after my first dog, Kibbles (chocolat lab), passed away my senior year of highschool. Roxy does everything with us from hiking, hunting, and swimming to going to stores and dinner. She brought my wife her engagement ring at our family farm, and was one of the major driving forces for me to become a Veterinarian. I am hooked already to your product, which is obviously quality american made products. I hope you guys the best.
Nick Perez
2013 DVM candidate
University of MO
College of Veterinary Medicine
Throw me in the mix, please! 🙂 cheers.
Just found Over Under Clothing at M.H. Franks in Clemson, SC and instantly you have a new fan in our family!
My dog would love this stuff!
Representing Jacksonville, Florida!
Great site, great giveaway! Gig ‘Em!
I love everything I have seen from Under Over Clothing so far. I just wish there was a place close to me to purchase it.
Great stuff, really like the fact that it is American made. Doesn’t hurt that their “mascot” is a great looking chocolate lab !
Such great stuff! want a T-shirt!!! hugs to Lottie Grace (and Haley)
Love everything this stands for and both great companies
Awesome!
Love your company!!!
I love the over under clothing line! The name, the lab, the whole idea is great. Preserving the lifestyle is a great thing. I am an avid hunter and fisher and my lab goes everywhere with me. I’m proudly the owner of two over under t shirts, red and navy blue. My lab champ sports the over under collar and in my front pocket I keep my cash in the leather money clip. I was turned on to the clothing line about a year ago when my friends store, Rivers and Glen, started caring the clothing line and products. Keep up the great work and you’ve got a lifetime customer here. I would love to see an American made over under cap come out as well. I love the company and everything it stands for. GO DAWGS!!!
Love the clothing!!! Please hurry with the visors!!
I just found your oh’ so Southern blog. Love it! I’m also excited to hear about Over Under Clothing. I’m a Jax girl myself but it’s the first I’ve heard of them. Thanks for sharing them and giving me a chance to win. I’m now a new follower and off to read more of your blog.
Tracy @ Cotton Pickin Cute
Representing Dallas Texas!! Love your dog collars and t shirts!
Guns & dogs, I love it
Love the koozies. Can never have too many.
Im in. Seems like great stuff
Great products and great story!
They have great clothes good luck to the new raising clothing line
Thank you for the chance at a great give away.
Hey everyone, I wanted to let you know Over Under has the nicest quality t shirts, and dog collars. The chums are better than regular ones(more thick, stay on the glasses better and dont come off). I really hope I win the contest but the one who deserves it most is up to Bryan Horn
BTW the stickers look rad on just about anything you can put them on, for isntance I have them on my mac laptop, car, and on my garage door window.
Very cool stuff!
Absolutely amazing stuff! And it all looks so good. Nice to have a company with such a great story behind it AND it’s made here in America. Showing love from NC!
Just got my first tee shirt from y’all and it is the most comfortable shirt ever. Cant wait to get some more, especially collard and button downs
Love this!!
Love what Mr. Horn is doing here. It’s good to hear that people still care about their nation. Great looking products, Keep up the good work!
Heck yes, love over under clothing!
Very inspiring story, great to see a company supporting the USA with quality products.
Merry Christmas!!! I love Over Under clothing! Would love to win the awesome Jeti cooler full of cool stuff!! Does the adorable dog come with the prize?? ; ) I am a dog lover and could really use the cooler and clothes!!
It would be awesome to win this
We have been searching for a lost/stolen Chocolate Lab from Warren, Texas. He was 5yo at the time. A great companion to his owner, Charlie Parker. More of a son than dog. He was trained to hunt and loved to be with his owner during every activity. Please share. thank you.
I have my first yellow lab, Rigs. Now 10 months and 82 pounds! A loveable pet who is a loyal and true friend that goes most everywhere with me. Believe me, I am a lab lover and your pursuit to assist with the Lab Rescue shelters is so awesome. I admire your company for this as well. I like your products and actually just ordered a cap! Will return to read up more as well as shop!
Love the clothes and the fact that they are made in America,
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