Team: I’ve got some exciting news to share:
After a lot of planning, conversations, late nights, and more time spent figuring out Shopify than I’d care to admit, I’m proud to introduce Red Clay Soul Supply.
This is something I’ve wanted to do for a long time. In fact, I’d argue it’s a natural evolution of what we’ve been building at Red Clay Soul since 2009. For almost two decades, I’ve talked about the things I love: great clothes, well-made gear, golf, hunting, fishing, travel, and everything else that makes life a little more enjoyable. Along the way, I’ve developed relationships with incredible brands and some pretty strong opinions about what’s worth buying.
And that’s where RCS Supply started.
Why I Built It
A principle of RCS Supply is to be a different kind of shopping experience. We love discovery at RCS – finding a great brand that isn’t on everyone’s radar. Over the years, I’ve featured thousands of products on RCS. Some expensive, some affordable, and some simply too good not to share. The common thread is that I genuinely like them.
RCS Supply takes that idea one step further.
Rather than reading about something on RCS and then tracking it down somewhere else, I wanted to create one place where you could shop the brands and products we talk about. I’ve carefully curated the store featuring merchandise I’d be proud to own, wear, use, or give as a gift.
Think of it as the retail side of the conversation we’ve been having for years. And our starting lineup of brands is absolutely elite.
And let me be clear: I’m not turning every RCS article into a sales pitch. The editorial perspective isn’t changing, and I’m not going to recommend something simply because it’s available in the store. The trust we’ve developed over the years is far more important than any individual sale.
A Store That Will Keep Evolving
One thing you’ll notice is that the merchandise won’t be static. New brands will be added, collections will expand, and products will rotate with the seasons.
Fall might mean canvas jackets, hunting gear, and boots. Spring will bring more golf, fishing, travel, and warm-weather clothing. I’m actively working with brands to expand the assortment, including companies I’ve known for years and some exciting new relationships.
The store you see today won’t be the same store you see six months from now. That’s intentional. I want RCS Supply to be a place worth checking regularly.
A Favor to Ask
With the holidays approaching, I’d love for you to consider shopping at RCS Supply before heading to the usual places.
Whether you’re buying for your wife, husband, dad, brother, hunting buddy, or yourself, I hope you’ll find something that fits. And I’d love for you to think of Supply beyond Christmas. When you need a new shirt, a gift for a friend, or something for the golf bag, I’d be grateful if you gave us a look.
I’d also ask one more favor: help me spread the word.
Share the store with your friends, family, golf groups, hunting buddies, or anyone who appreciates good stuff. Forward this post, share it on Instagram, or simply mention it in conversation. Word of mouth has always been incredibly important to Red Clay Soul, and it’ll be just as important for Supply.
I’m not asking anyone to buy something they don’t need. But if you’re already making a purchase and can find something you love through Supply, it would mean a great deal. Every order and recommendation supports Red Clay Soul and the independent brands that make this possible.
Come Take a Look
There’s a lot more coming. More brands, more products, more stories, and a few ideas I’m keeping under my hat. The store will be constantly evolving to meet the needs of the customers and the seasons.
Thank you for reading, following along, and supporting Red Clay Soul all these years. None of this happens without you, and I’m incredibly grateful.
Here’s to the next chapter,
Jay
