(Pinehurst, NC.) Golf Pride, an industry leader in golf performance equipment, is celebrating the annual trip to Augusta, GA with the unveiling of its 2024 Honorary Starter grip, a commemorative version of the MCC Plus4TM that is available through GolfPride.com and select retailers beginning April 8. Golf Pride has a long and storied history of success in Augusta with its first victory coming in the 1967 tournament.
Over the last 56 years, Golf Pride has been trusted by the hands of 43 champions, including an unprecedented run of 17 consecutive victories between 1987 and 2003.
Golf Pride’s MCC collection is the most widely used golf grip in the world. This is true at the amateur level as well as all professional tours across the globe. In fact, MCC will be trusted by many of the athletes competing in the 2024 tournament. Golf Pride expects to be in the hands of at least 80% of players in Augusta with MCC representing 30% of those players.
As such, this grip is designed to evoke the prestige, lore and mystique of the tournament and pays homage to the success of both Golf Pride and MCC over the years in Augusta. As with all MCC Plus4 models, it is a hybrid golf grip designed with a larger lower hand section that simulates four additional wraps of tape to encourage lighter grip pressure, reduced tension, and increased speed.
“The first major championship of the season is here and we are proud to have been trusted by the hands
of so many past champions in the event’s storied history,” says James Ledford, President of Golf Pride.
“The legends who have chosen our grips over the past 60 years are a testament to the innovation, quality and longevity of our brand. The Honorary Starter pays tribute to the past while utilizing the modern technology that has made Golf Pride the most recognizable grip brand in the world.”
The 2024 limited edition design will be available in both standard and midsize. Customers in the United States who order 13 or more Honorary Starter grips from GolfPride.com receive a free azalea print microfiber towel, while supplies last.
